Lourdes Counseling Center Unveils New Name as Part of Fiftieth Anniversary

Lourdes Counseling Center, part of Lourdes Health, is now Lourdes Behavioral Health to better reflect the scope of behavioral health services available at the facility and in celebration of its 50^th anniversary.

This strategic rebranding effort, which includes a new brand identity, comes as Lourdes Behavioral Health seeks to enhance its impact and reach within the region. Signage has been updated throughout the facility, and the new name brand will be celebrated with a special ribbon cutting and anniversary event on Thursday, August 1, 2024, for hospital physicians and area healthcare providers, as well as community leaders and elected officials. Community members are invited to attend.

“Lourdes Health is committed to expanding access to critical healthcare services this region needs, and this rebrand reaffirms our dedication to providing exceptional mental health services and support to individuals and families in the Tri-Cities area,” said Mark Holyoak, Lourdes Health CEO. “Our new name, Lourdes Behavioral Health, better reflects the scope of our services, our ongoing commitment to quality care, and our mission of making communities healthier.”

Founded in 1974 as the Benton-Franklin Mental Health Center, Lourdes Behavioral Health provides a wide spectrum of behavioral health services for adults, children and families, including a 32-bed licensed psychiatric hospital, a 16-bed licensed residential crisis triage facility, known as Transitions, and several outpatient programs and services.

“As we celebrate our 50^th anniversary, we are excited to unveil our new name and brand, which encompasses the services and quality of care our community has come to know and trust since 1974,” said Nelly Navarrete, Senior Director of Lourdes Behavioral Health. “We look forward to our next chapter as Lourdes Behavioral Health.”

For more information about Lourdes Behavioral Health: https://youtu.be/PCvqxdyHRnY?feature=shared